I’ve only touched lightly on Adtoll before in my Affiliate marketing post. Adtoll is (or maybe was) a great advertising solution offering pay-per-click and time based advertising on websites of advertiser’s choice via their marketplace. They also offer plenty of innovative forms of ads like PicText and Peel-away ads.The transparency for advertisers is phenomenal with every possible detail on the rate card from eCPM, CTR, CPC and Country of origin among other details.
For publishers, they ease the process of custom advertising on websites by setting up an ‘autopilot’ interface for advertisers to directly purchase advertising spots on websites and blogs and also lists publisher websites in their marketplace which keeps your advertising spots virtually always booked even if your site brings only a little traffic per day. The first time I tried Adtoll was on Computer Realm back in the day when traffic used to be around 30-40 visits a day, surprisingly an advertiser purchased an ad almost immediately after signing up. They take a 25% commission on ad purchases but i guess it’s reasonable considering the convenience for the publisher and the publicity provided via the marketplace. They have flexible payment options as well including Check and PayPal.
Adtoll was initially an Australian based company founded by twin brothers Dan and Brown and under their ownership, Adtoll was very active in terms of development. A couple of months back though they were acquired by ‘a US based’ (that was the only detail provided on the new ownership) company. While Dan mentioned that they would be working closely with the new management things have slowed down a bit.
And getting to the point…
Since the changeover, things have slowed down in terms of development, only 1 blog post posted since the new management took over, etc. A few days back I decide to try Adtoll once again only to find that things have gone dormant since mid-december. Other webmasters who seem to be having trouble with their campaigns and no reply from their account manager have also expressed their concern in this Digitalpoint thread.
While this can be due to the holiday season as well, a company with such an established profile with a large userbase would remain just as active during any season. When a company is under new management it can go 3 ways and apparently it’s not going too well with this one.
With the great CPC’s and conversions experienced by other webmasters, Adtoll is a great advertising company, hopefully this is just a temporary phase.
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I am the founder of AdToll which everyone knows was sold in recent months.
I assure you the issues that have been experienced recently are temporary and is really a symptom of handing over the company to the new owners. They are getting their feet on the ground though and things will pick up!
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Thanks for the reassurance Dan, You did state in the acquisition announcement that you will be working closely with the new management and considering the current situation i guess that was necessary to make sure the same stability with the company remains. Hopefully this is just a temporary phase which will pass soon so that the thousands of advertisers and publishers depending on the program can continue to use Adtoll.
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I also hope this is a temporary phase as Adtoll is such an exciting and transparent option for small publishers and advertisers alike.
The world needs more Adtolls, so I hope the new guys get their act together soon.
ET
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[...] a platform for publishers to sell advertising via the AdEngage marketplace. Very similar to the way Adtoll functions, AdEngage puts your site’s custom advertising on auto-pilot after placing the [...]
Even if issues were “temporary” (which I don’t think), AdToll should at least answer to emails! It’s hard to believe that they will pick up things looking at the current state. The whole system is a mess, and I don’t see any changes to the good since Jan. 2009.
Flash Games’s last blog post..* New Ninja Games
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Just to followup here…. great news is changes are about to happen! I know its been a tough couple of months and a lot of customers have been left in the lurch …. there are good reasons but its all about to be resolved.
An announcement will be made hopefully this week on the AdToll blog about these changes so stay tuned!
While I a not the owner I am assisting the new team and helping them get back on track. I have also put a plan in place to get new customer service reps trained up and properly responding to support enquiries.
One of the biggest issues is education and training for the new team which is really the reason why things got the way they did.
I assure you things will get back on track!
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Great news Dan! We’ll be waiting for Adtoll to be restored to its original or even a better state to start advertising with adtoll again. Keep us posted.
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[...] since Adtoll was under new ownership, things didn’t go too well, about near the end of last year, it [...]
Hey all… well things are really happening now! Our new customer service reps are coming up to speed very fast!
We have been working on restoring some of the more basic (yet not so important) functionality on the site such as alexa rank and thumbnail updats. In fact I am running theumbnail updates right now.
Dont know if you guys read the latest blog entry but its worth a read!
http://blog.adtoll.com/2009/02/01/introducing-our-latest-changes/
More coming…
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Thanks for the updates, however i was looking forward to and anticipating a change in payment terms as well, the fee for a check was $20, when I mailed you back then regarding this you stated it was because the check needed to be converted to US dollars, with the acquisition by a US company I was hoping this would change as the fees for currency conversion no longer apply. Also, because i am one of the unfortunate users who belong to one of the countries that cannot receive funds via paypal, hope you will look into this as well. Thanks again for bringing adtoll afloat.
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We have removed the $20 fee on cheque payments – http://blog.adtoll.com/2009/02/12/no-more-fees-on-cheque-payments/
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thanks a lot for making this move Dan! guess i’ll be implementing adtoll on my site soon.
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I don’t think its end of Adtoll.
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